Al JazeeraAmerica has released a video review of its production line, with a focus on how the company processes and markets its products.
In the video, produced by the news channel’s production team, Al Jazeera Americas director of product marketing, Michael Linnell, discusses the production of its latest product line for the first time in its 25-year history.
The production line was initially created in the mid-1990s and is a key component of Al Jazeera’s business model, Linnill says in the video.
It is a “very important piece of the whole business”, he said, but it also is “a little bit of a secret”.
He explains that the process of producing products is “really about people, about the creative process, about people who are going to produce and distribute products, and how they make those products”.
“So you have to get your hands dirty, you have a lot of people involved, but you also have to make sure that they understand what they’re doing and how to get it right, and make sure they get it done right,” he said.
In particular, Alias aims to “make sure that every product is done the right way”, he adds.
This isn’t a product that has been produced by an American production company in a warehouse or in a small factory.
It’s a process that takes place in a large, modern facility, which is “pretty big”, he says.
The company says its production system has been designed to produce products that “have the best possible quality”.
The company has also been able to reduce the amount of water needed in its processes by using “smaller, cleaner bottles”, Linnel says.
But while Alias produces its own products, it also has a large network of suppliers who can provide them, including China, Australia and the US.
The video also focuses on Alias’ use of recycled materials and its emphasis on sustainability.
Linnell says Alias is “trying to be the only supplier of a particular material”.
In this case, he says Alphas “sees” the need to avoid using materials from other companies, such as plastic and glass, that are used to make the products.
The process of recycling products is one of the key elements of the company’s approach to the production process, he adds, and is an “important way” to help Alias achieve its goal of “zero waste”.
But Linnall says the company has been working on its sustainability goals since the beginning of its operations.
“We’re doing that by making sure that we’re sourcing products that are recyclable, and that we have products that can be reused,” he says in reference to the recycled bottles and plastics used for its packaging.
“And we’re doing it by reducing the amount that we use in our production, and reducing the waste we’re putting in our oceans.”
Alias is a part of the “Alias Innovation Fund”, which is funded by the US Department of Agriculture (USDA).
The company is also in the process, through a partnership with the US Chamber of Commerce, of making its products more environmentally friendly.
Lillell says the fund will allow Alias to reduce its environmental footprint by “giving more to local communities”.
“We know that recycling and the environment are a really big thing for the people that we work with in the industry,” he adds in the first video, adding that Alias uses recycled materials to produce its products in a “green, safe way”.
Alias said it aims to be “the only supplier” of a certain material, in this case recycled plastic.