It seems the company is all about being environmentally friendly. 

“It’s a product line that we’ve always loved and we want to bring that into the digital world,” says Jeffery Tackett, VP of product marketing at Keeurig.

“We’ve been thinking about it and it was a really simple decision to start using the $1.50 rebate as a way to do it.” 

The idea of paying $1 to use your product to earn $1 is a little counterintuitive, but it works for a few reasons. 

Kee-rigg is one of the few coffee roasters that does not produce beans by hand and is instead relying on automated roasting and bottling processes. 

When the coffee roaster first started making their coffee, they had no idea how much the coffee beans would be worth.

“We did not think that we could make $1 coffee and not have to sell it to consumers,” says Tackitt. 

The $1 will be used to support the coffee industry.

The company’s marketing campaign is dedicated to helping people make informed choices about what they consume and how they spend their money.

“Our goal is to help people make more informed choices on how they live their lives,” Tacketts says. 

But that’s not the only reason the company chose to use the $50 rebate to promote their product line. 

According to the company, the coffee coffee is one the biggest consumers of their products and “a big part of the company’s value proposition.” 

“The fact that we have a product that we can sell that’s green and that’s made in America is really the key for us,” says Doug Tackott, executive vice president and chief marketing officer of Keeurigs coffee line.

 The company also wants people to know that “we’re not making the coffee with no care” and that “the product is made with care and passion.”

 So why does it matter that the $5 coffee is made from local beans?

 “I think there’s a little bit of the consumer’s desire for something that’s local, organic and sustainable that’s really driving our decisions,” Ticketts says, explaining that the company believes they can “make a difference in the world by helping other businesses.” 

Keen to support and inspire the industry, Keeurigan has partnered with the Food Bank of America to sponsor a local cafe, The Bee Shop in Portland, Oregon. 

To promote the coffee, the company has partnered up with a local nonprofit to help raise money for local charities. 

And it’s working to do something no other coffee company has ever done.

The $50 coffee will be available at The Bee Shop, a local coffee shop that offers a wide variety of coffee, sandwiches, salads and desserts.

As of now, the cafe has donated $3,000 to The Bee for the first year, which means that the total will be $7,000 by the end of the year. 

What do you think of the new initiative?

Do you think $1 coffees can be made in your own home or is it a good idea to pay the $10 for a coffee?

Sound off in the comments below.

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