Israel’s biggest home retailer will announce new orders for a new line of home goods.
The Israel Stock Exchange said Thursday that Israeli orders for the company’s new products will be worth about $1.3 billion.
The new line includes kitchen products, appliances, furniture and a range of housewares, including furniture, kitchen utensils, washing machines and refrigerators.
The new products, which will be available in Israel, Jordan, Turkey and the United States, are aimed at the Israeli population who are seeking a new and more affordable way to prepare and cook.
They also come as Israel grapples with the economic fallout of a devastating winter storm that swept through the country in December.
According to the report, the new products are being sold through a combination of retail and wholesale channels, including through the Israeli-based Israeli Home Stores and online, and will be launched by the end of this year.
The company has been operating in the Israeli market for about four years, said Eran Pazman, CEO of the Israel Stock Exchanges.
It began in 2008.